Why I quit Izea, Payperpost and SocialSpark

About two and a bit years ago, I started working for a company that was called PayPerPost. In essence, it was a simple concept: get advertisers to pay bloggers for posts about products and services that interest them.

Over the past two years, I blogged on a huge variety of opportunities for PayPerPost (and much less so, SocialSpark). At one point, I even experimented with being an Advertiser and created several opps for InvestorBlogger Dot Com.

But business for PayPerPost has been up and down for me for the past twelve months. Some months I had a good run at the opps, but in the past six months, I have only taken a few opps. Mostly because I have been segmented out of these opps by virtue of being in Asia.

Then in September, I returned to the UK where I updated my address for comparison. I was shocked at all the new opps that were available to me just because I was now in “Europe”. So after returning to Taiwan, I had to consider what my course of action was to be.

At that point, PayPerPost suddenly dropped all the floors on opportunity pricing from $5.00 to 50c or less. While there were a lot of opps now in the system, in what was disingenuously called ‘an experiment’, most were for very little money at all. At that point, I called it quits. I wrote and requested to be removed from Payperpost and SocialSpark.

This post outlines my initial response, Izea’s reply, and my response to them (since I couldn’t login to post the comment to the author of the reply). I’m now posting it here instead.

Post 1: Quitting

Please remove my account. I’m done with SocialSpark and Izea in general. Sorry. I don’t do blog posts for 25c and links for 50c. I would rather find other ways to monetize my blog.

Post 2: Idea’s Reply

Jamie Kite, Official Rep, replied 2 hours ago

Hi Kenneth,

I am sorry to hear that you are leaving the IZEA network. Before you go, there are a few things I wanted to clarify for you. First, the minimum offer amount for a Sponsored Post in SocialSpark is $5.00. You may have noticed other Opportunities out there that pay less, specifically Affiliate programs, Blog Sponsorships and CPC Opportunities. None of these Opportunity types requires you to write a post.

Affiliate Opportunities pay per conversion, so you can earn the offer amount over and over again, as many times as a visitor to your site completes the advertiser’s requirements (this may be filling out a form, purchasing a product, or signing up for a service). The offer amounts on these vary from a little less than a Sponsored Post to many times the average offer amount for a Post, depending on the requirements for conversion. Payment for Affiliate Opportunities happens 30 days after a conversion occurs.

CPC Opportunities provide an even greater opportunity for monetization. You get paid each time a visitor, follower, or friend clicks a link to an advertiser’s site. If you’re on Twitter or Facebook this can be especially lucrative if you have many friends or followers. As always, we require disclosure on these paid links. And what’s better, you get paid within a few days (or less) after each click.

Blog Sponsorships may also have an offer amount that is less than a typical Sponsored Post, but they are payed per day. So if you take a $1.00 sponsored post for 30 days, you end up with a much bigger payout in the end. All you have to do is make sure you have ITK on your blog(s).

We’re sorry to see you go, but I did want to reach out and clarify the difference between the Opportunity types in SocialSpark so that your expectation wasn’t that you would get anything less than $5.00 for a Sponsored Post. If the other Opportunity types with lower offer amounts aren’t your thing, that’s okay…

Post 3: My response to Izea (since I couldn’t post it on their network)

Thanks for contacting me.

I saw the new opportunities on SS, but it’s been such a while that I found anything I could do. Despite having two fairly popular blogs with largely N.American traffic, I repeatedly found myself with the bottom of the barrel opps in both SS and PPP.

Even having a PR3 didn’t make things much better. Being based in Asia, I find that there is almost nothing I can do on PPP/SS these days. So, until things look up for me on Izea, I see little or no point in having the code on my blogs… It’s sad, but there it is. The system that Ted created for bloggers ends up excluding bloggers whose blogs are fairly decent. But then Izea spends undue effort removing all the splogs that can legitimately get into PPP/SS and legitimately take those opps.

I”m afraid I have much more success blogging for another company than Izea now. Each time I login to SS/PPP just reminded me of how I was segmented out of the running for 99% of the opps available. Even when opps are available in SS, I’m unable to take any of them for similar reasons: I’m based in Asia.

So for a trial I switched my PPP account to ‘uk’ region, my home and I was shocked at how different things were. I couldn’t legitimately take any of the opps because of the zoning issue. So I didn’t. That’s when I stopped blogging for Izea.

If you could understand my frustration, I have two good blogs (one pr3, one formerly pr2), both Alexa 1million and under, with over 5000 page views a month between them, and majority N. American traffic, and there is so little I can do, it’s not even worth the time logging in. Eventually, enough is enough.

Wishing you all well,
Kenneth

So that’s it. I already removed all the PPP/SS codes from all of my blogs, converted the links, and removed all traces of Payperpost except the archives. If you’re based in North America, then this may be a valuable way to make some money. You’ll certainly learn a lot. I did. I’m extremely grateful for the experience of blogging for Izea. But all good things must end, and indeed they have. It’s time to move on and find new ways to blog, new readers to read my blogs, new topics to write about, and new methods to monetize. Good luck, Ted and all at Izea. I’ll check back from time to time.

June Income Report on InvestorBlogger Dot Com

It’s July 1st, we’ve reached the half-way through the year, and the stockmarkets are in a dive, ad revenues are falling, and oil is way up! How are we doing on InvestorBlogger? Well, in some ways it’s a very mixed bag.. here goes…

Background

In June, as many of you know, I spent nearly a week re-arranging the sites on my server as well as cleaning up the server, but server problems continued with nearly 24 hours of outage in June alone!

To that end, I’ve spent quite a bit of time setting up my primary sites on their own hosting with a fair amount of punch to each. I’ve been using several hosts, including BlueHost, and HostMonster to name but two. I’m now looking at a third ‘meatier’ host for one of my other clients… and my own blog(s). This has sapped my time, commenting and online socialization somewhat as I spent most of the time working on the sites,… I’ve still 2.5 clients to go as well.

Results

Grand Total: $11,101.00

As you can see from the numbers, I’m only recording the actual categories that have any income at all. This month, affiliates didn’t produce much income at all.

* Bank Interest: $28.71
* Dividend Income: $107.11
* Blogging: $63.75
* Advertising: $149.68
* Hosting = $131.15
* Consulting = $113.10
* Total = $593.51

This brings my grand total to a shade over $11,101 for the months since I began blogging about my journey to wealth. It’s still pretty impressive, but I’m now setting higher goals and looking at ways to boost traffic to the site in the coming months.

Traffic

In 2008, June traffic was of course DOWN on previous months, but compared to 12 months ago, it showed a healthy 50% jump, and the traffic is fairly resilient. In fact, Google Search is now sending more traffic than ever before. Other traffic is down as I’ve been less aggressive promoting my site on social networks that I typically used to. Once my sites are migrated to new servers, I’ll start doing more of this. Total page views are a little over 1920 from over 1260 visits. It’s a far cry from John Chow, isn’t it?

PayPerPost vs. SocialSpark

This has caused me to rethink my stance of 2007. While I’m not ready to abandon my stance, I feel that it’s only a matter of time now before I do.

TLA income is now reducing, and that has been my biggest reason NOT to switch policy. It’s pretty impossible to do Payperpost now anyway because of their stance on links, and my relative lack of PR. In fact, if I get PR back, then I can’t do Payperpost as you are not allowed to accept no-follow links (PPP’s choice). If I keep my stance, I can’t do PayPerPost at all, because of the lack of PR rank (PPP’s choice) and the serious competition for opps (PPP’s choice). In November 2007, and subsequently, it was possible to make a choice, but right now, Payperpost has backed me into a corner, and shows no signs on standing down on any of the three problems it has caused me:

  • 1. Opps requiring PR;
  • 2. Not requiring no_follow;
  • 3. and Inpost non-disclosure (coercive non-disclosure).

It’s now seeming very silly of me to continue to ‘co-operate’ with PayPerPost when the issues that I face are the result of decisions that PPP made. I will very likely go totally no_follow on all my links, shortly; a decision that I will not reverse again. In fact, I stopped doing PayPerPost in January, because of conflicts with my existing advertisers; and it’s ironic that a company that helped me to develop my blog is now the single thing holding back the development of my blog.

Top Five Articles in June

  1. 10 Reasons Why Adsense Sucks for your Blog
  2. A Man With A Plan
  3. Asus Eee PC 900 with Vista
  4. Weekend trips around the NE Coast of Taiwan
  5. and Harley Davidson Launches in Taiwan

Challenges

Unlike JohnChow, I didn’t set out to make money solely from this blog. Rather I set out to describe my journey to wealth, along the way noting what worked and what didn’t work. The biggest challenge I face is simply lack of time; I don’t have enough hours in the day to build up my wealth in other ways, though if I were working full-time as an employee, this would be a bitter pill to swallow. As a part business owner, I find it easier to accept!

The second challenge is sheer lack of technical skills in the area of server management and configuration. I know what I want to do, but since I’m an Arts major, I find it quite frustrating to try to fix things that go wrong. Don’t get me wrong: I do know how to fix a whole host of problems, but when it comes to networking and the Internet, I’m a relative newbie!

All of the other challenges result from these two alone! So I need to find new ways to face this!

Tuesday’s News on InvestorBlogger: WordPress 2.5, Social Spark, Hosting and more

Before I ramble on today’s postings, here’s a quick recap from the previous few days.

In Recent News

This review of recent posts starts of with the results from the Presidential Election from Taiwan 2008 in which the incumbent party got its ass kicked sharply, and we now have a new president-elect. This should bode well for business, investing and finance as Taiwan opens up to China and the world more. Of course, it fit in well with the theme “When thing’s don’t work… shake things up!” and that is what I will be doing short.

I already kicked out PayPerPost because it wasn’t working and I’m moving this blog to a new host once I find a reliable one. Why? Because just as the 17th Carnival of Making REAL Money: March 22nd 2008 Edition and my blog was featured on the front of BlogCarnival, Dreamhost pulled the plug for 12 L-O-N-G hours as they upgraded their equipment. I was back by 3pm NYT but I lost most of the daytime traffic that resulted from that.

The other big news was leaving PayPerPost (for the time being!) in an Open letter to PayPerPost: Goodbye and thanks for all the fish! I had several posts rejected because of ‘intrusive’ advertising which was against their TOS. Well, in Whose blog is it anyway? I wrote about how I was forced to protect my current advertisers by PayPerPost who effectively made me choose between a lot of money (my advertisers) and a little money (PayPerPost’s) – Wow! That was a hard decision. And in my first selection, one of the reasons my Carnival has been selected twice, was how I handle blog carnivals which I wrote up in Five Steps to Managing a Carnival: Policy and Action. So that’s the past ten days in InvestorBlogger dot com.

And now on with today’s news stories…

SneakPeak WordPress 2.5

Flashing on my screen today when I logged in: this intriguing news about WordPress 2.5:

write-wide

A customizable dashboard, multi-file upload, built-in galleries, one-click plugin upgrades, tag management, built-in Gravatars, full text feeds, and faster load times sound interesting? Then WordPress 2.5 might be the release for you. It’s been in the oven for a while, and we’re finally ready to open the doors a bit to give you a taste.

Of course, I’m really eager to try the new software out but it’s unlikely I will be trying it on this blog any time soon. Why? Caution. There are likely to be bugs in the software that cause problems, and I don’t want to be the first to find them on InvestorBlogger. I WILL be trying it out on my new blog though, because the blog is basically a standard install without many frills. You can read more about upgrading WordPress.

SocialSpark: Alpha rolls out

As many of you know, SocialSpark will be a revolutionary change in advertising through blogs. It will also be a step (too late for my PayPerPost involvement) in the right direction as it recognizes that nofollow is now important (whether one agrees with it or not); Andy Beard has already a fairly detailed introduction to SocialSpark (probably about as much as anyone outside the inner circle knows!). Anyway, today, as an advertiser on PayPerPost, my wife received this interesting email announcing the next stage.

As I am sure you know, we are very close to releasing a public BETA of SocialSpark, our new Social Marketing Network. We would like to invite you to participate in a private ALPHA prior to that release. We are not accepting any hard dollars during the Alpha period, rather we are providing credits for current PayPerPost advertisers.

Now through the end of March, for every $1000 you spend in PayPerPost we will credit you with $100 in SocialSpark Alpha Bucks and a key to the Alpha. Maximum $5000 Alpha Bucks per advertiser. You can spend your credits on anything in the system during the month of April.

These credits have no cash value and can not be redeemed outside of SocialSpark. All credits must be utilized between April 1 and April 30th, 2008.

If you are interested in participating in this limited Alpha launch program please contact me or your sales representative for more information.

Regards,

Joe Vaughn
Director of Sales
IZEA – Innovations in Social Media

Since her budget isn’t that big, it’s unlikely she’ll qualify for the credit! (oh, well!) But anyway, the following screenshot shows some of the must-have features. A closer look at the center reveals that there will be quite a lot of information for advertisers on each page:including Page Rank, Alexa, Comments, Blogger Profiles, click tracking, etc…

socialspark screenshot

There are still a number of problems with Page Rank to be worked out, also with nofollow tags which are going to be common, and persuading advertisers that the new metrics will really help drive traffic. At the moment, most of the advertisers in the PayPerPost system are signing up to buy pagerank rather than traffic. In fact, in the most recent three campaigns that I ran (albeit small campaigns), the clickthroughs to my blog were in fact quite minimal – I ended up paying nearly $10.00 per click as tracked by Google Analytics. Although I got a $100 dollar freebie, at nearly $4 per click it was pretty expensive. Part of the fault may lie in the lack of actionable content, the fact that I got some really low quality posts on free domains (which I did not want), and some of the writing was lackluster to say the least.

Updating my Hosting

Having been with Dreamhost for over 3 years, I was comfortable with their service, enjoyed their generous space allotments, and have had quite a learning experience over the years. But one feature I have noted over the past few years: they’re just not so robust or reliable. In August, just as my traffic was picking up, there were outages that lasted on and off several days. Then again in September. In January 2008, there were serious billing issues. Then again on March 22nd we had an outage of 12 hours. I’ve also had persistent problems with old sub-domains that haven’t been ported properly.

While for many sites that are smaller with less visitors, the occasional outage isn’t a big deal, on several occasion just as traffic was building up, something happened to cap that traffic on InvestorBlogger Dot Com. I think that I’m getting the sign that it is time to move hosting to something more robust and stable, esp. some hosting service that will open up the doors to more traffic. I’m now considering two or three additional hosting companies: BlueHost, BlueFur, MediaTemple and A Small Orange are my candidates. BlueHost seems to offer a lot for a little (warning signs?), BlueFur (which hosts John Chow’s blog) had trouble getting their act together for new sales leads, MediaTemple seems okay and has a bit of oomph, and A Small Orange (seems expensive, but may be worth it). I also looked at Micfo (which hosts JohnCow’s blog), and one or two others.

I will likely divide my sites into three groups: static sites and very low demand sites will be hosted together on a small plan; my customer sites will be hosted on a more powerful host; and InvestorBlogger dot com will be hosted on the most powerful of the three hosting plans. In fact, using three separate hosting companies will allow me the flexibility to shift things around much more when the hosting plans go awry. I’m also considering shifting my domain registrations to another company, as I’ve heard that will allow more flexibility still.

Obstacles to Growth

Last year at our business, we were suffering something of a sharp downturn in business. In the end, we had to let go one member of our staff after she didn’t accept the changes to her job description. Since then, in our business we found that such a simple change opened the door to new growth as we cleared out the negativity that was part of our operation then.

Instead, we all buckled down and accepted the situation, then we got to work. It took us a year to rebuild that growth; and we all learned a lot during that time. But I was surprised how one person can prevent growth. I’m now beginning to wonder if InvestorBlogger dot com is now outgrowing Dreamhost (not the actual hosting resources) but the ‘quality’ of the service. Perhaps so.

So, change is coming (it always is); and it will bring new opportunities and new challenges. I’m ready. Are you?