This is our new banner which we have hung up on the local wall near our school to attract attention. It’s quite colorful. I wish I could say that I designed it all, but I nearly did. With a little help from Microsoft, Istockphotos, and myself, we managed to come up with a design that was fairly attractive.

Of course, I hadn’t realized that Publisher wouldn’t create larger publications, so we had to go the vector graphics route to get the scale! But it turned out quite nicely. The most expensive part of the whole process turned out to be hiring the truck to help put it up as you’ll see in the next photo.

Don’t underestimate the benefits of offline advertising. While we spend similar amounts of money doing online advertising, we find that even where we are in one of the more wired countries on earth, traditional advertising methods do seem to get you noticed faster.

Kenneth