Double Dip Recession: Is this where we’re headed in 2010/11?

Are we at risk of a double dip recession? Certainly many investors, economists, and pundits think so.

You may have noted that the Australian Reserve Bank has raised interest rates, and other countries are following suit. Unfortunately for many borrowers in the weaker economies of the Western world, jobs are being cut, and salaries are stagnating as companies and governments fight their own battles with shrinking revenues.

What is a double dip recession?

In short, a double dip recession occurs when the gross domestic product (GDP) growth starts to shrink after a quarter or two of positive growth. This positive growth period itself occurs after a recession.

In other words, the sequence of events is: a recession that precedes a recovery; after a truncated period in the recovery, perhaps only one or two quarters, a recessionary period returns as growth in GDP shrinks again.

Consumers Bite Back

So what do borrowers do facing such double dip uncertainty? They rein in spending, cut expenses and start saving like mad. And we can all clearly see the effects of this, as retail expenditure falls off a cliff, bank balances rise and expensive services get cut, like premium services on cable, mobile phone, etc..

Unemployment in the US is hovering around 10% so job security is a primary concern for many working people. Those with jobs would rather save more money now than spend, spend, borrow and spend, so the employed are increasingly boosting their savings rate to multi-year highs. With unemployment likely to remain high for the foreseeable future, this bodes well for savings rates and workers’ bank accounts and it coincides with a period of lower interest rates.

Banks: Protecting their interests

The banks have acted in their own best guardians in many situations by raising rates on unsecured loan items such as credit cards, personal loans, etc. as they are facing an onslaught of credit defaults and increasingly interventionist laws from governments worldwide that seek to curtail their excessive profiteering.

The latest round of BASEL III talks has threatened to increase capital requirements further, thereby making banks less vulnerable but in short-medium term dampening lending prospects even further.

However, many consumers are experiencing surging credit card rates to as high as 30% pa for their debts, increased levels of minimum payments, and restricted credit lines, or even credit card terminations.

The consequence of this for the economy in the short term is only bad: higher default rates on loans, less leveraged spending on consumer items, less reinvestment by companies, and tightened budgets in both governments and corporations. And banks on the one hand are stashing the extra cash to bolster their banking reserves rather than lend, and on the other cite reduced demand for loan products and services. But governments keep calling for more lending, yet banks only lend to those who don’t need it. Ironic, but true. After all none of this really lessens the risks of a double dip recession by any means.

It’s The Economics That Matter

Why? The inflationary subsidies, tax breaks and bailouts have all served to add stimulus to the economy, preventing the situation getting far worse. Recently, for example, in Taiwan, the economic indicators started flashing green again, after extensive periods of both overheating (until 2007) and recession (2007-2009). So in many markets, there are initial signs of recovery as some exporting economies move out of recession and bond rates are indicating upward pressure, too. But…

Where now, consumers?

Many economists are predicting a double-dip recession in 2010. This may happen, and things may worsen again in the short term as the stimulus measures are withdrawn, run out of funds (new car credits) or expire their terms. Even if that doesn’t happen, I don’t think consumers are going to start spending any time soon. They are scared of the future, and the prospect of a double-dip may only force consumers to redouble their efforts at controlling their spending.

In short, going into the latter part of 2010, there is still a lack of confidence in the recovery; and recent upturns in the stock market are likely to be short-lived. I do not think we will retest bargain basement pricing as in early 2009, but for those with patience, guts, and cash, there will be good opportunities to purchase both stocks and real estate in the coming 12 months.

What’s an investor to do?

With the risk of a double dip recession, typical in a bear market scenario like this, investors are unlikely to be buying for the long haul. They would prefer to ‘trade the markets’ in either direction, buying or shorting stocks when there’s opportunity otherwise staying in cash.

How would you plan to trade these recessionary times? Let me know, via the contact form! Look forward to hearing from you.

Making Progress with SBI

It’s been months since I started working with SiteBuildIt, and I’m sure that you’ve been keeping uptodate with the posts and pictures of my site(s). But I haven’t really told you much about my experience of the program, and the different phases I’ve gone through.

The Basics

It took quite a while to digest the material from the SiteBuildIt program from the purchase date, and that’s not a surprise, really. I didn’t start building the site until I was comfortable with the initial steps of the program, and had completed my basic keyword research.

The Action Guide in SBI is crucial to the whole learning process, and you can read much of it yourself, though it may not always make much sense if you don’t have access to the tools mentioned! But it’s a thorough treatment of the basics of business building, and one that many new members skim through as they race to Chapter 6.

It’s in the first few chapters that I wrestled with the choice of my site concept:  blogging, coffee, or Taiwan. In reality, I could have chosen all three of them, and (if I have time) I may well pursue the others, the numbers all turned out to be really good.

So in the first three months, I decided that my concept had legs, and was in some demand using the numbers provided by the BrainstormIt Tool. Then I worked on the keywords choice, and came up with a basic siteplan that really helped propel me to answer the question: Can I make money with the concept?

Can I make money with the concept?

Actually, the question is really a lot different from the typical  yes or no questions you might expect. Even lower keyword demands may be profitable if you have the right skill set, and so it was actually not such an obvious to answer.

But I did identify several methods by which I might generate some revenue: Display Ads, Affiliate programs, and Display Links, of which I anticipated that I might make more money from Display Ads at first, but that Affiliate products may be better and more profitable long term.

False Starts

So I went ahead, all eager and registered my first domain; started work on the Look & Feel of the site, and wrote my first articles. Unfortunately, I discovered that I had registered a name with hyphens that had an active unhyphenated variant on the same subject.

It took a while to come to the painful decision to start over, but I’m 100% glad that I did. I did lose a little traffic, and some money but I felt that removing the sword of Damocles was the responsible thing to do.

In January, I refounded the site, diverted all traffic from the original domain, and redid the entire site. It also coincided with some technical problems at SBI that needed fixing, but within about four days, I redid the entire site, and it started building from there. I only had about 25 pages at that point, most of which was policies and boring stuff, totally not related to the subject I chose.

Where now?

It takes a while to build content that is worth reading, but the biggest and most important tactic is finding the keywords for articles that you need to write. You need to find keywords that have sufficient demand and limited supply for you to have any chance at having realistic traffic levels.

I actually spent quite a while trawling sites with traffic issues, and was confident enough with my choices to realize that it was perhaps the MOST important choice you could make.

Choosing a word with sufficient demand and limited supply really is matching a product in demand with a market! But it’s amazing how often website owners fall down on this basic step by selecting keywords that had outsize competition, and limited traffic. In other words, the owners are going to have an invisible placement because there’s just too much choice in the market place.

Commercial Intent?

The second issue is one that I also failed to grasp properly for my first few websites: commercial intent. In other words, my good buddy Steve who’s developing his business niche very nicely now wrote:

"Commercial Intent – Are people buying in that niche (check Big G’s keyword tool to see if people are spending on Adwords). Search your keywords and read the Adwords and see how others are monetising the niche." – personal email.

But having some tools to assess commercial intent really REALLY helps a lot! I found my education sites really weren’t what people were spending money on, at least with the keywords I chose. I guess checking people’s wallets to see what they really do vs. what they say they do is paramount!

Knowing that people are looking for things to BUY really made a lot of sense, instead of chasing customers with things to sell that they didn’t particularly need, had no interest in, or didn’t trust you enough to buy through you.

10% of $1 is not much: 1% of a million is a lot!

The third issue that I’m now facing is choice of market: I opted to choose a market with a lot more demand, but in doing so, I may have chosen a much smaller pie to get a share of than I could otherwise have chosen.

However, I have resolved to build out the site as much as I can, co-opt the more lucrative keywords and try to take a chunk out of the larger market. I’m not sure that I will be successful, but I have already set myself several long term goals with the site:

I would like to get 7500~10000 page views a month at the end of phase IV. I hope that I will have about 10c per unique visitor meaning that I should earn about US$350~500 potentially. At that point, I guess I may have a site with about 200 pages or so of detailed, relevant coffee related materials.

So where are we now? I mean, NOW!

Phase I: the goal was to create 51 pages including 35 pages of content, get to about 20 uniques per day, and have a good set of keywords with potential.

In fact, I reached that goal around March 22nd, though I have yet to tidy up a few articles properly. Traffic has been building well, so far.

Phase II: this phase is just an interim phase. But I figure it’s pretty important to the site’s overall success: I want to improve the content of my existing pages ( I don’t necessarily mean rewriting the content, though it’s possible). I want to:

  • Improve the meta information, esp. the choice of secondary keywords, and change the meta description to something much more engaging. I’ve already changed four pages, and partly changed a fifth.
  • Improve the on-page features to create a page where readers will linger a little longer to watch a video; look at pictures; read a related article or search for an additional article to read. The pages on the top of my sidebar already meet most of those criteria.
  • Build out the backlinks to the site by carefully selecting directories, websites, blogs, article directories, and other relevant locations so that I can get some decent in-pointing links. I will also expand some outpointing links to other sites, but I’m very picky about those.
  • Beginning Monetization: I’ve already selected three or four candidates for monetizing the site, including Adsense,  Infolinks, and Popshops which I will experiment with. The most crucial in the short term is demonstrating that it is POSSIBLE to make money with the niche I have chosen. To that end, I’ve added Adsense to about 10 pages that are the most visited T2/T3 pages or that are linked from the sidebar.

Even in Phase II, I’ll be adding some new content occasionally but it will be some time before I complete Phase II properly … I still have over 40 pages that need revised, and I only have a little time each day to do the entire project, so it’s going to take some time!

Phase III, IV, and further…

Once in Phase III, I’ll be expanding the content to over 100 pages, and I hope to have that completed by the anniversary of the site on December 21st, 2010. I’ll also be expanding C2 options, soliciting more aggressively for submissions, and so on. I’m hoping that by that point, I’ll be earning $50.00 per month for at least the second month, but I’m not confident about monetizing the site properly yet.

Phase III is much clearer than Phase IV at the moment, so I’m going to worry about Phase IV only when I’m nearing completion of Phase III! This site on SBI is the most ambitious project I have ever undertaken, but with good competition out there, I feel I could really achieve something superb, rewarding, and remunerative in the long run.

Wish me luck.

Pandora, Emusic, iTunes 0 vs KKBox, Sky.fm and Last.fm 3:

It’s all about the dollars, cents, pounds and pence, isn’t it? After all, that’s what you’re all fighting about, isn’t it? That’s why you aren’t really entering non-US markets, … you don’t think Asian markets have enough cash, do you? Well, here’s my cash. I put my money where my mouth is: but you guys didn’t want it. Pity, I’ll reward those companies who do want it.

Who wanted it? Well, here’s my list of top three online music providers who were delighted to take my money, and provide me with great music to listen to. So drum rolls, please!

 KKBox wanted my money, so I put down a subscription with them. And they made it so easy to pay: I could have paid in any of a dozen different ways, including just going to the local convenience store, and handing over my cash! This is a screenshot that includes some recently popular songs. The only caveat was that I had to set my default language on my PC to Chinese, which of course, broke one of my blogging applications. Never mind.

KKBox Software

No problem. Last.FM made it really easy, too. So I plumped to spend money with them. Nothing needed to download, but it works. And there are software programs you can use if you need to.

last-fm

I also put my money with Sky.FM who wanted it. Nothing to download here. Just play the stream in your favorite player.

sky-fm logo

It’s not that I didn’t want to give it to Emusic – they wanted too much with too many conditions attached, including paying for a catalogue that I couldn’t access – well done, Sony BMG!; iTunes wanted the money for the products (iPod, iPhone, iTouch, etc.) but didn’t want to provide the services to my country of residence; Pandora just shrank from the challenge of facing too many lawyers, without a good excuse.

After all, when did lawyers run a company? In fairness, lawyers are paid to respect the law, to follow the law and to help understand and interpret the law for other people. But, it seems that they are increasingly being used as an excuse by business leaders to hide behind.

Legal Music Alternatives

So I put my money where I could; and I’ll likely start buying even more CDs courtesy of Amazon, etc., … by the time that Emusic, iTunes, and Pandora wake up to the HUGE LEGAL opportunities they’ve missed, it will be too late for them to capture the market in many countries. Why? Because while they can wait, other hungry companies can’t, and neither can audiences. The world won’t wait for Pandora, Emusic or iTunes to grasp what’s being offered in terms of markets. Instead, these markets will take their ball, and play another game altogether.

Think that it hasn’t happened in Taiwan before? Think again.