How long are visitors staying on YOUR website?
BusinessWeek magazine has recently reported this interesting story about Nielson’s ratings for websites and their recent decision to change their metrics. You can read the entire story called: Rankings: A New Web Order with the tagline “Nielsen now rates by time spent on a site instead of page views.”
Google Analytics does allow you to track this information, though I suspect many of us are unaware of the metric, and have had fewer thoughts on how to get visitors to stay longer on our blogs than before! If you don’t know how long your visitors stay, why not login to Analytics now, and find out! Post your stats below and tell us your thoughts.
Now I checked my stats: 3 month average is 67 seconds… Geez. I gotta find better content! Anyone else?
I just found out my 1 month time is now: 3:54.. That’s not so bad!
[...] John’s does have more impact, but I wonder which one generates longer visits on the website. Moreover, as 2/3rds of readers tend to read their entire articles ONCE they decide to read [...]