December 2007 Income Report

Well, December has come to a close, and with it, 2007. How have we done this month? Well, it’s been a roller coaster few months.

With Christmas coming at the tail end, and a drop in traffic since the week prior to Christmas until the end, this month’s stats are way off the recent trend. We’ll see in January whether November’s stats can be repeated.

Page Rank, Alexa and Real Rank.

With a page rank at zero, I was quite surprised to see a jump in traffic from Google by over 73%! Proof again, that it is just Toolbar PR that is being penalized.

stats for December 2007

Compared to November, actual visits have been fairly constant, but page views, uniques and average time on the site all took a dive! I guess the preoccupation with Christmas affected my blog quite significantly. Taken in a broader context, traffic has grown leaps and bounds since December 2006. Uniques have grown by over 600% alone.

Alexa is also on the up again, most recently recording 111K, though this figure is somewhat subjective as Alexa isn’t the most reliable of sources. And Technorati is still hovering under 50K.

Payperpost’s new Real Ranking has been working for over a month now, and though it has created some buzz, the stats are all over the place. I’m hoping that as the figures become more established, the numbers settle a bit.

Of course, the elephant in the room is the nofollow debate. Am I going to add ‘nofollow’ to this blog? It’s unlikely at the moment that I will… because I don’t see the rational. Google doesn’t want me to pass PR through my links, so then how is PR going to be calculated if everyone goes nofollow… I’m sorry I just don’t get it. In the meantime, there is no movement from either Payperpost or Text Link Ads on nofollow.

Show me the money!

Financial results are posted below:

Payperpost: $22.00
* Google : $11.90
* Adlinks : $89.41
Stocks: $139.02
Hosting : $0.00
Bank A/C Interest : $25.78
*Other Incomes: $10.59
Loan: $307.69
Total: $614.51

*I’ve been experimenting with two other ad networks, AdToll and Scratchback, both of which have generated some income, but I’m very uncertain of the actual income as of now as both started late in the month. I tend to book income as it comes in, rather than when it enters my bank account – this figure sometimes changes.
Without the loan interest (a private loan I made a few years to our business), the total income would be nothing to write home about. Apart from links, there has been relatively little new income in December. But that’s okay. I’ve always tried to spread my income among a variety of sources so that I’m not reliant on the ups and downs of one particular source.

In the months ahead, I’m busy on building both interest and dividend income as my primary interest, simply because that’s where my money is right now. The decision on going nofollow is still pending. While I’m not waiting for Google’s decision (I could care less about what their monopolistic behavior is), I would like to be involved with Izea. I think we’ll see some really interesting ideas coming from SocialSpark.

2008 is going to be an interesting year, that’s for sure!

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