January ended. And as usual, I’m filling visitors in on the current stats. As promised though, I’m now going to deliver the information in a new way. I’m going to be taking into account the costs (ALL costs not including taxes) that I face to give a more accurate picture of my income sources and the related costs. So we’ll look at the blog’s stats itself, Total Income and blog Expenses.
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Page Rank, Alexa and Real Rank.
As most of you now know, InvestorBlogger’s page rank is still zero. Google has not relented in its pursuit of do_follow linking. You can read more in previous months about the scandal, and why relying on Google 100% is really bad for business, but I don’t want to go over that again. It’s 2008, and it’s time to move on.
With SocialSpark coming, and the requirements for no_follow being implicit in the design, I’m readying InvestorBlogger for that opportunity slowly. In the short term, the posts within the content will go no_follow shortly. The sidebar will remain as is for the time being until the text links expire or are removed. I will be unveiling my plan for no_follow soonish and my decision on whether to submit for reinclusion for PR. I’ve already requested to be removed from Payperpost for the time being with the following email:
Dear Payperpost,
I’m very supportive of PPP and have been with PPP since 2007 the early days! However, since my PR on my primary website is now zero, the number of posts I have been able to do on my blog has dropped to practically one or two in the last three months.
As a result of this hit by Google and a PR zero, I’ve been considering using nofollow on my blog for sometime. After the end of my most recent posts, I will be making my primary blog a nofollow blog.
While in the short term I don’t particularly care about PR, SocialSpark will be using nofollow, so it is time to get ready.
However, due to my frustration with PPP not permitting nofollow blogs on their roster, I have no alternative but to request that after the blog be removed from PPP for the time being. Naturally, I hope that PPP’s TOS is updated to include nofollow blogs, but in the meantime, if I am to maintain a healthy blog and get ready for SS, I have no choice.
Please understand that I’m grateful for the work and experience that I have obtained because of what we accomplished working with PPP. I would naturally like to continue working with Izea, too, but right now I’m caught in the no-man’s land: no pr, no posts, no nofollow… And SocialSpark is still some way…
Hoping your TOS changes S O O N!
Quite clearly Izea is a company stuck between the past and the future. Payperpost is dying slowly (at least for me!) and SocialSpark is still dormant. Whither Izea? I don’t know yet, but I’m hoping that PPP makes a decision on no_follow soon as SocialSpark may still be some way off. In fact, Gordon from Customer Love recently reaffirmed the no_follow blog policy saying:
As of today, the TOS has not changed, and no-follows are addressed in section 5.4 (A), regarding the blogs themselves: “Blogs must not include nofollow tags in the robots meta tags, though Advertisers may request nofollows with their required links. (See Section 5.5 Posting Regulations.)”
Some flexibility, but it seems PPP is still in the business of selling pagerank. Oh, well. I’m moving on, even if they aren’t.
Analytics

Traffic is simply off from December. This is primarily because of the extended holidays at the beginning of the month (New Year, you remember!) and my little vacation on the 29th-31st. Both of these directly impacted traffic to the blog, with visits and pageviews down 42% and 36% respectively. A more instructive comparison is with January 2007 with visits up 164% and pageviews up over 267%. Better! Traffic will pick up again in February through to July.
Alexa Ranking

Alexa swings with the mood, it seems. With my little vacation this week, my weekly rank has dropped to 184K, but the more important statistic is the 3-month average of 117K. I haven’t managed to break through the 100K consistently yet… Yet! But I’ve had several weeks where I’ve been under 100K for extended periods. The odd thing is though: page views on Alexa are way above even John Chow’s blog. But is Alexa worth much? Perhaps not.
Technorati
The Technorati ranking is bouncing around like a yo-yo at the moment: one moment at 38K, the next at 49K. Who knows what is going on?

Whatever the current situation is, the rank is a big improvement over six months ago; and traffic is edging up for sure because of the stronger base of links. I’m aiming to get the blog under 10K within 3 months. But it’s going to take some work! Wish me luck.
RealRanks
RealRanks is still in its infancy, and stats aren’t quite reliable yet. Worse, its launch coincided with a quiet period for my blog, so this month’s stats aren’t impressive. What makes it look worse is that after the launch, more sites joined (good for everyone) and bumped the early members (like me) from higher slots thus making my site appear to lose its rank, when in fact the sample was quite small in November anyway.

(All stats can be verified by clicking on the picture, except for Analytics which are NOT public).
Show me the money!
Just a few days ago, I went into great detail about my philosophy of investing for income and how well I’ve done so far. It’s well worth checking out.
Income
January income is very mixed and very unbalanced. This month I managed to earn …
- Bank Interest: $25.20
- Dividend Income: $226.83
- blog Income – Advertising: $560.00 (for two sites)
- TLA – $65.29
- Linkworth – $77.24 (for three sites)
- Payperpost – $14.42
- Adsense – $6.13 (for several sites)
- Business – $307.69
- AdToll – $6.22
- TopSpots – $2.32
- Total = $1,291.34*
*there are a few other residual sources but they generally don’t generate much, like Voxant, NetAudioAds, etc. that generate only a few cents a month.
That is an incredibly impressive total, and it’s unlikely that February will come anywhere close to this, but who cares! There were big jumps in irregular and one-time inputs though the underlying average remains close.
Total Income Generated
Naturally, this means my total generated by blogging now jumps to $8430.39. Also, my revenue from writing reviews and buzzes has dropped from over $200 per month to just $40.00. In fact, last month I only wrote two reviews in the whole month. I’d love to do more as it’s something I enjoy doing, but we’ll see.
Expenses
The blog currently only has a few expenses such as hosting through Dreamhost’s VPS system and it works well. Of course, Domains and I own about ten or so all need to be paid for annually and Paypal Fees. I currently don’t advertise, though I may do so soon again.
- Hosting – $44.67
- Domains – $49.75
- Fees – $20.24
- Total = $114.66
So that’s it for January. Do check back in February to see how we’re doing. The $10,000 goal is approaching soon. I’d guess in March, but let’s hope it’s sooner! Whenever, let InvestorBlogger dot com encourage you in your financial goals in 2008.