InvestorBlogger

This is our new banner which we have hung up on the local wall near our school to attract attention. It’s quite colorful. I wish I could say that I designed it all, but I nearly did. With a little help from Microsoft, Istockphotos, and myself, we managed to come up with a design that was fairly attractive.

Of course, I hadn’t realized that Publisher wouldn’t create larger publications, so we had to go the vector graphics route to get the scale! But it turned out quite nicely. The most expensive part of the whole process turned out to be hiring the truck to help put it up as you’ll see in the next photo.

Don’t underestimate the benefits of offline advertising. While we spend similar amounts of money doing online advertising, we find that even where we are in one of the more wired countries on earth, traditional advertising methods do seem to get you noticed faster.

Kenneth

This is the Investorblogger’s MoneySpinners for 2009… It’s simple I will tell you where I made money in 2009 on my websites, and where I didn’t.

I’ve rated the means in two ways.

By Income over the year

• <$ = less than ten dollars
• $ = ten to fifty dollars
• $$ = fifty to two hundred dollars
• $$$ = two hundred ~ five hundred dollars
• $$$$ = five hundred dollars ~ one thousand.
• >$$$$ = more than a thousand dollars in 2009

and also by effectiveness. In other words,

1. was I paid promptly (one star);
2. is it regular income (one star);
3. easy to implement/maintain (one star);
4. prospects for future income (one star);
5. and no hassle factor (one star).

These are aggregate numbers and I make no apologies if I get them wrong! But I’ve done quite well in the past six months and in the first six months. I will likely post an income report for the 2H in a few weeks once the final figures are in.

There is no particular order to these sources of income, rather I posted them as I thought of them. It’s worth noting that things vary:

1. Izea and Payperpost Properties

Payperpost was initially a very good way to earn money online but in the past year just became a waste of space. Socialspark never had any potential for me at all. I barely made payout, then quit because it was so hard to find opps. For me, the death knell of Izea was the increased use of regional segmentation which ruled me out, not because of my audience (largely US) but because I was based in Asia. The final convulsion was their ‘experimental’ changes at the beginning of 2009. I was very thankful though because I met some great bloggers, discovered some good opportunities and learned how to blog. For that, plus earning nearly $2000 with PPP, I will always be thankful.

2. Entrecard, Adsense,

Entrecard, both as a means to attract traffic and earn money, wobbled seriously several times in 2009, such that many bloggers left the system, and removed the widget. I was sorry because it did bring me some good traffic, but it just became too troublesome with the rules changing every week, as well as the feature set.

Adsense also produced relatively little, as I removed the ad boxes from almost all of my sites. I was being smart-priced by the Adsense system, which I thought was unfair. In my opinion, it’s best to cut losers early, and go with the winners, so I started using my private ad sales to generate income.

3. Amazon vs. Clickbank

Amazon worked much better than Clickbank, though commissions were quite low. I never did break into the 6% range. But I’m increasingly interested in Amazon as a possible source of income, because of its leverage and familiarity to users. On the other hand, the niches I picked for Clickbank just did not work. I ended up being my only purchaser! Even Amazon did better than CB on the niche site I started.

4. The Big Winners

The big winners for me in 2009 have been Text-Link-Ads on several sites in my network, Intellilinks on several sites, PayU2blog on one site, and my own private ad sales on several sites. Each of these has chalked up quite a bit of cash, even though IntelliLinks came on the scene quite late.

And 2010, well, who knows? Literally, I expect the big winners will start off 2010 strongly, but I’m already planning for the next phase as I move away from blogging to running standalone sites. I’m using SBI (as some of you may already know), because of its keyword research tools.

I’ve been publishing a carnival for quite some time here. I’m always happy to receive quality submissions that expand on content and ideas on this blog, so you may submit your posts for the next Carnival.

Our Carnivals in 2010 will be published whenever there are 20 submissions that have been approved.

All submissions must be in accordance with the guidelines for our policy. To submit you will need to complete the following page: All sections must be filled out properly.

 

After my post on Tyler’s business development, I read today that Tyler has recently provided an update:

I received a lot of criticism for the investment opportunity I put forward, but I still stand behind it. In fact, I think it was actually a very generous opportunity. But I’m fine with how things turned out, as now I can now reap all the rewards (if any) myself.

There is a lot of risk though – I’ve never developed a game before, so this is a completely new venture for me. Together with Movie-Vault, this will have been $20,000 that I’ve invested into my projects during the past 6-8 weeks, which is the most I’ve ever invested at once before.

I still have a mortgage to pay, so this really is quite a risk for me. But few people get anywhere by always playing it safe.

My response: So we really begin to see what is going on.

First, Tyler needed the cash. It’s likely he didn’t have all the cash up front to invest, so he decided to tap these loans. Unfortunately, taking out a loan to fund an investment isn’t usually a good idea if the investment has no assets, no income and no known market. Risk for the lender is high, so a conventional loan would have had a punitively high interest rate, if one had been available at all.

So to raise the capital, he then tried to create a deal where the risk was on the shoulders of the lender, rather than the recipient of the loan. Which he then framed as an ‘investment’. The problem with calling it an investment is that he has capped the upside and offers a deal where the lender can lose upto 100% of the initial investment.

In other words, if the site does well, he buys out the lender; if the site does poorly, the lender could lose his share of the cash (if the site is pulled totally) or could be paid back very slowly indeed (increasing risk because of technological development and game fatigue). But other variations are also possible: what if the site needs more money (many investments do become money pits); suppose he brings a co-owner to shoulder the costs and development, what happens to the upside; what happens if the site is never finished because he encounters intractable developers or serious development issues; what happens if the game becomes outdated so fast that no-one wants to play it;… and so on.

I’ve already gone over the rest of the details in the other post, why I think any ‘investor’ would have to work hard to get due diligence done. The real issue is that while he’s never developed a game before, he clearly also has never had a business partner before either. I wonder what he would say if I offered him a similar deal for one of my projects. But that’s what concerns me the most: he never admits that the deal is a problem for the other investor, never actually discusses the alternatives to this approach, only pushes forward his confidence in his deal and his abilities.

Yes, it’s a risk. Of course, it is. That he’s putting up the money himself will highlight the concerns of the other potential investors. The odd thing is that he revealed so much of the project, yet didn’t reveal the most important details at all, avoided the hard questions in the discussion, refused to refute many of the points raised, and then went about claiming "I think it was actually a very generous opportunity". Well, it was: it was very generous to himself, …

The facts that the people he talked to would also have shared these concerns and that he is now funding the site himself both highlight how ill-conceived the financing arrangements were in the beginning. I only hope the development for the site itself shows more sophistication than this. Don’t get me wrong, I wish him well in this project, and all of the others he has, though I cannot help but feel that this bravado will prove ill-founded.

Oh, and if Tyler didn’t want someone to critique his investment opportunities, then why on earth would he advertise so openly, leave the comment thread open, and then post again later? He may stand by his ‘deal’, but I stand by my criticisms, too.

The hardest thing he did, to which I give him credit, he is trying to create a new project, he is trying to find his value, he is trying to do something that he is challenging himself to do. That is the huge upside for him, come success or failure. He will walk away with experience that he will be able to use later.

Recommended Article: Problogger Describes his Photography School Site and its income structure.

In this post I want to present some visuals on how I’ve expanded one of my blogs and diversified its income streams. * How do I expand upon my blog and add different elements to my site? * How do I move beyond the basics of making money with AdSense on my blog?I’m asked these two questions a lot and in this post I want to share, with some visuals, how I do it on one of my own sites.

How I Diversify My Site and Income

Tyler’s looking for some ‘suckers’ who are willing to be investors for his latest project, a Flash based site. The terms are weird:

I am basing the following options on the project costing $5,000:

Investment Return Buyout

$1,000 15% for 18 months 5x
$2,500 37.5% for 18 months 5x
$5,000 75% for 18 months 5x

I will only accept investors up to when the cost of the project is met (Ex. If 2 investors want in at the $2,500 level then it will be closed there).

The Return is based on site income, whether it be from advertisements on the site or paid memberships.

If you do the math, the site would need to make a total of $6,666 (bad omen? haha) during the first 18-months in order for you just to break even. This works out to an average of $370 a month. Therefore, if the site manages to make $13k during the first year-and-a-half, you’ve doubled your investment.

There will be a buyout clause, where at any point I can buyout the shareholder for 5x their investment. This buyout will be on top of any return they have received so far. For example, if an investor invests $1,000 and after 5 months I want to buy them out, they will keep whatever Returns they have made so far, plus $5,000 (5x) for the buyout.

The 18-month Return timeframe will begin once the site is finished its development and goes live to the public. (More)

I can’t understand this at all, Tyler.

Are you borrowing the money or asking for an investor? Really. If you are borrowing you should offer repayments as part of the plan, a potential interest rate to evaluate the risk involved.

If you’re looking for an investor, then you really ought to be looking for someone who can bring both cash and expertise (ideally). If not expertise, at least cash. But then you must sell them part ownership.

Are you looking for a payment from future cashflow? Then if so, what is your security?

I can’t understand, from a potential client’s position, what you are looking for, nor can I see any real reason to invest. You don’t cap my risk, but you cap my profits. It really seems like you want to have your cake and eat it, with respect. If I were doing this, I would cap the risk, so my investor’s feel better, and reduce/remove the cap on the profits. Given your situation, though, the relative small size of the investment, why don’t you just pony up the money yourself, and avoid all this hassle?

If I were a BBC Dragon, and if I had to listen to this, I would reject it out of hand for the reasons outlined. There’s no product to showcase, no example, no cashflow projections other than airy-fairy numbers, no estimates of expenses (server costs, design costs, admin costs), no security for investors (not even partial ownership), nor do you even clarify if the return of capital comes from income or after costs.

So what is this? I would love to know. Let me know.

It’s all about the dollars, cents, pounds and pence, isn’t it? After all, that’s what you’re all fighting about, isn’t it? That’s why you aren’t really entering non-US markets, … you don’t think Asian markets have enough cash, do you? Well, here’s my cash. I put my money where my mouth is: but you guys didn’t want it. Pity, I’ll reward those companies who do want it.

Who wanted it? Well, here’s my list of top three online music providers who were delighted to take my money, and provide me with great music to listen to. So drum rolls, please!

 KKBox wanted my money, so I put down a subscription with them. And they made it so easy to pay: I could have paid in any of a dozen different ways, including just going to the local convenience store, and handing over my cash! This is a screenshot that includes some recently popular songs. The only caveat was that I had to set my default language on my PC to Chinese, which of course, broke one of my blogging applications. Never mind.

No problem. Last.FM made it really easy, too. So I plumped to spend money with them. Nothing needed to download, but it works. And there are software programs you can use if you need to.

I also put my money with Sky.FM who wanted it. Nothing to download here. Just play the stream in your favorite player.

It’s not that I didn’t want to give it to Emusic – they wanted too much with too many conditions attached, including paying for a catalogue that I couldn’t access – well done, Sony BMG!; iTunes wanted the money for the products (iPod, iPhone, iTouch, etc.) but didn’t want to provide the services to my country of residence; Pandora just shrank from the challenge of facing too many lawyers, without a good excuse.

After all, when did lawyers run a company? In fairness, lawyers are paid to respect the law, to follow the law and to help understand and interpret the law for other people. But, it seems that they are increasingly being used as an excuse by business leaders to hide behind.

Legal Music Alternatives

So I put my money where I could; and I’ll likely start buying even more CDs courtesy of Amazon, etc., … by the time that Emusic, iTunes, and Pandora wake up to the HUGE LEGAL opportunities they’ve missed, it will be too late for them to capture the market in many countries. Why? Because while they can wait, other hungry companies can’t, and neither can audiences. The world won’t wait for Pandora, Emusic or iTunes to grasp what’s being offered in terms of markets. Instead, these markets will take their ball, and play another game altogether.

Think that it hasn’t happened in Taiwan before? Think again.

This follows an interesting discussion we’ve been having on Forumosa about starting businesses.

Of course, though, I wouldn’t equate gambling with starting a business. Why? Apart from the odds issue, there are far more factors that you can control when you start a business. If you gamble, esp. in a casino, the odds are absolutely stacked against you: the house controls the cards, the house controls the dealers, the house controls who plays, the house monitors ‘cheating’ strategies (and bans anything that is mildly profitable, even ‘card counting’…)…

Gambling is for suckers

Basically, if you gamble, you’re a sucker. But in business, you actually have a good chance of ‘being successful’ and keeping your original stake at the very least. However, there are many reasons a business ‘fails’ including the fact that the owners just get tired or sell out to others or close up one day or die… None of these in particular suggests that the business was an unprofitable one.

It’s in the blood, or not

It’s likely that as Brits, we tend to shy away from doing business, worry about the undue risks, plan until there’s no breath left to actually run the business, borrow lots of money to go into business (IMHO, a huge mistake and a massive risk, but common in the UK), are unusually PESSIMISTIC about doing business, and (even now) still ‘look down’ on entrepreneurs as a breed.

Keep your ass covered

When we started our school, we didn’t worry so much about the risks (and there are many), we just wanted to try it ourselves after seeing so many people screw up royally (is that an adverb?)… we didn’t overly plan except that we knew we could pay the rent on our school for six months without ANY income at all even after setting up the school, we paid ourselves no salary either, we didn’t borrow any money to invest (a huge relief), and we were neither pessimistic nor optimistic about our chances, … Did we have a concrete business plan? No, we didn’t. Did we need one? Not really, we already knew the business in many respects.

Manage the risks, not the luck

IMO, most unsuccessful business owners here fail to manage the basic risks first, don’t make these kind of decisions, and wince at the first hurdles. How? They fail to secure a source of personal income (that covers life expenses, not including their business) first; they overly underestimate the expense of starting up and running for months with little income preferring to spend as much as possible in the first few weeks, and reserving nothing or having nothing to draw on afterwards; aren’t willing to pay themselves a pittance to get things started because they (likely) see a salary for themselves as ‘deserved’; don’t really market themselves well enough except through discounts (a prime strategy) that does NOT work well here… attracts the wrong customers, diverts attention, undermines your profit structure (esp. if you haven’t done your work properly); and so on…

While many seem to believe luck plays a role in starting a business, I like to think of it as luck comes to those who are ready; if you’re not ready, then it’s wasted largely.

Working Hard Not Smart

Usually, restaurants are cheaper to open, require less capital to start up, most believe they ‘can’ cook, and reasons like that… but restaurants are bloody hard work, esp. if you focus on doing a lot of meals or full-day service. My sis-in-law had a restaurant for six months or so, I remember working in it, but they really didn’t know how to run it optimally. Instead they opened at 11:30 and ran it until 11:30pm every day. So they nearly killed themselves doing it, too.

Focus, focus, focus

While I had no access to the financials, it didn’t make much sense to work so long, esp. as lunch hours were always the most busy. I would have preferred to have very busy lunches where people were served quickly, afternoon teas, and close up at 5pm each day. Instead they did dinners, bar hours, etc… and I’m not sure why they thought it was necessary. There is the belief in business here: more is better; you’ll see it everywhere, too.

Cram schools here open multiple classes including math/art, Chinese, Science … instead of focusing on one thing. Restaurants try to serve all kinds of food (I know restaurants that sell rice, noodles and spaghetti!) to all customers at all times. Stores sell everything… there is a lack of focus in many businesses here. Market stalls sell fresh pork and underwear… it’s quite amazing how people relate two disparate businesses.

In the end,…

In reality, it’s the ones who take their money (or someone else’s) and actually try to do something with it in the creation of their SMB, they will learn the experience of being IN business. Most serious entrepreneurs are also SERIAL entrepreneurs, in other words, they will try and try again till they get it right, even if that means they run 5 or 10 businesses in their lives…

No guts, no glory

And I’m sorry to say, no matter what MBA you take, what business course you attend, what class you take, no matter what you read or study, it won’t make a jot of difference unless you actually try to set up and/or run a real business. Fundamentally, Entrepreneurship is a practical skill; so whenever I see academics on TV lecturing on business fundamentals, I really have to wonder what they bring to the table when they themselves don’t bear any risk at all. It’s that willingness to bear the risk that illuminates who will be entrepreneurs and who won’t. That’s what separates entrepreneurs from salaried workers, … the knowledge that next month, if there’s no profit, you won’t take a home salary.

Hope the ramble influences you to think about starting your own business. Drop your comments here.

Recently, Adam Rahman from Singapore wrote and asked if he could interview me. Of course, I was flattered. Adam is a student at the Singapore Management University. It turns out he was interested in the growth of social media in the Taiwan and its applications to businesses. I only hope that I don’t disappoint him with my answers. Anyway, here goes.

"I hope the answers are helpful, though some are not obviously relevant. My school site is http://nozkidz.com (be sure to have Chinese enabled on your PC/Mac when you view it, otherwise you won’t see much!)

- What was the reason for deciding on blogging about your personal experiences in business and financial ventures?

Partly context, partly opportunity, partly interest. I had been blogging for a while on my main blog (investorblogger.com) when I found that it was quite an interesting and challenging task. So in 2006, I moved my blog to a new location, and refounded InvestorBlogger as a more focused blog. By then, I was noticing things that I found interesting and began to develop more of a content. The opportunity came in the form of PayPerPost which started paying bloggers for certain posts, and I found the spur to write was the need to have solid content between paid posts, and for paid posts. That was when I really started to see improvements in my blogging. Of course, in 2006, I had been a co-business owner for quite some time, and a very poor investor for a decade, so these were contributing factors. There was no overarching reason or motivation. Life is not that simple.

- What has the response to your blog been like? Is there a demographic trend in your readership?

The blog response has been lukewarm at best: why? Mostly because I failed to establish the blog in a clear and obvious niche market, I really didn’t know anything about SEO until recently, and I didn’t track my stats properly for the longest time. So in fact, I was just doing it for the writing and didn’t care that much about my readership. In that sense, it was very personal.

- You mentioned that the blog consists of three "nodes" of interest: blogging, money and technology. Do you view your blog as an important communication platform for aspiring business people?

No. Because I’m not teaching a course in how to be a business person or investor or blogger. It isn’t organized that way. Though perhaps it could be.

- What is the social media scene like in Taiwan? What role does it play for individuals who wish to invest in Taiwanese businesses?

Social Media is recently becoming very popular in Taiwan, though there are some weird ideas about its role. FaceBook just took off because of the games, though it had been gaining ground for quite a while. Twitter is a non-event here, largely (thank god). But the bigger 2.0 properties seem to be Plurk (which I never use). I would say: for average individuals, it plays almost no role at all. Why? Because technology here is largely dependent on which age group you are in contact with: with over 50′s faxes are all the rage; with over 40′s it’s email; with over 30′s it’s FaceBook; with over 20′s it’s the mobile Internet…. With under 20′s it’s all gaming… on PC, XBox, PSP, etc. But if you are wishing to invest in businesses here, unless it’s Technology, you’ll need serious face time: to understand who you can do business with, who you should avoid, and the cultural mores.

- You mentioned in one of your posts that you were utilizing a dual strategy of promotion (on and offline content) for the Dickson English House. What are some of the challenges faced with both traditional and online forms of communication? Have you considered using other social media platforms such as wretch.cc or Facebook? Why or why not?

We have a FaceBook and Wretch Page as well as a couple of others, though that was mostly for SEO reasons. The sites are largely undeveloped compared to the main blog. Simply because I lack the written fluency to write for them, and the other people in the business are already too busy or too uninformed to do it. Since improving the SEO of our main site, though, we’ve noticed a big jump in rankings on Yahoo! TW and on Google as we targeted about a dozen keywords and now rank on page 1 for most of them. We also experimented with Hubpages, Squidoo, WordPress.com, EzineArticles etc. but frankly speaking building SEO placement and traffic is relatively more difficult (fewer options) in Taiwan and much more about on page optimization than anyone admits than external linking (that goes for Google, too!). Offline, options are limited for small businesses like ours: ads on radio/tv – too expensive, too ineffective; newspaper – irrelevant; AdWords – ineffective so far; posters, flyers and word of mouth are the most successful means for reaching customers; and our website is helping increase our profile but only in our own narrow niche "English Schools in Tamsui".

- People are usually critical about corporate blogging and other affiliated online content. Do you think this is so in Taiwan? If yes, how can businesses go around this?

I’m not sure about that. But perhaps because of my own personal opinions, we do not dress up our site or our students particularly when we feature their speeches (Youtube) or writing on the website. I try to portray as accurately as possible what our students can (and can’t) do… I leave it to our competitors to lie and paint rosy pictures (like Hess Schools) that delude customers. So our videos are largely what happened (rarely cut or redone), and never retouched. If I had the resources, perhaps I would do more with the postings/content, but I think our website is attractive because it’s ‘au naturel’, as it were. If potential customers come looking for rosy visions or impossible dreams (for their kids), then they are not our customer type. They don’t get what we’re about. Luckily, we see few such customers, and we chase them away in the end.

- What should businesses know before they engage the social media in Taiwan?

Perhaps the only thing: if you want to build a static site, then you shouldn’t use any social media. Why? Social media requires that there are people and resources available to monitor and run the operation. Most Taiwanese sites (ESL types) tend to focus on static type sites, and are much more formal. We chose to set up a blog because it made thing easier to operate and manage. Then it turned out that we were able to capitalize on that in a number of way: riding the 2.0 trend, creating a more vibrant site, and that it was something we cared about, not just a way to attract more students. But it’s that commitment to making the site uptodate and relevant to what we’re doing that is needed. Too often, people start 2.0 type sites and then months go by and nothing is updated at all. It just looks stale. Static sites don’t look stale by comparison.

If I may, I’d like to share some of my answers with my readers, too. Hope that helps.

Kenneth"

InvestorBlogger says in response to a post on Bargaineering about Credit Cards vs. Cash.

We run a business here in Taiwan, and we specifically don’t take credit cards in any form. Why? Our best prices are for cash purchases, and that’s what we give our customers.

While we may win a few extra dollars from additional transactions, having that extra middleman just isn’t worth the hassle of letting someone else look after our money.

With installation fees, monthly terminal fees, fees on each transaction, and numerous penalty fees that may apply, plus the risk of the credit card company NOT paying up promptly due to chargebacks, we could actually end up out of pocket for transactions that, cash-wise, would already have been ‘settled’.

The upshot is that, for the foreseeable future, we are not likely to take credit cards, in any shape or form. If we were to, we’d likely have to increase our prices for ALL of our customers by at least 5% to cover most costs. This is not an unusual choice in many more cash-based economies, such as Taiwan’s but in the UK/USA it would be quite an unusual position for a retailer to take.

I really don’t understand why consumers think credit card spending is better. It’s not. It’s not better for you, it’s not better for me. And it’s not generally better for society. Do you know any businesses that specifically reject credit cards for purchases of goods and services? What reasons did they give?